Last edited by Fenrinos
Tuesday, May 12, 2020 | History

4 edition of Raising the corporate umbrella found in the catalog.

Raising the corporate umbrella

corporate communication in the 21st century

by Philip J Kitchen

  • 116 Want to read
  • 3 Currently reading

Published by Palgrave in Houndmills, Basingstoke, Hampshire, New York .
Written in English

    Subjects:
  • Business communication,
  • Chief executive officers,
  • Communication, International,
  • Competition, International

  • Edition Notes

    Includes bibliographical references (p. 398-407) and index

    StatementPhilip J. Kitchen and Don E. Schultz
    ContributionsSchultz, Don E
    Classifications
    LC ClassificationsHF5718 .K57 2001
    The Physical Object
    Paginationxxii, 407 p. :
    Number of Pages407
    ID Numbers
    Open LibraryOL17047736M
    ISBN 100333926390
    LC Control Number2001033118

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Raising the corporate umbrella by Philip J Kitchen Download PDF EPUB FB2

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Kitchen, Don E. Schultz. Search within book. Front Matter. Pages i-xxii. PDF. Raising the corporate umbrella — the 21st-century need. Philip J. Kitchen, Don E. Schultz.

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Cite this chapter as: Kitchen P.J., Schultz D.E. () Raising the corporate umbrella — the 21st-century need. In: Raising the Corporate by: 1. Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness : Get this from a library.

Raising the corporate umbrella: corporate communications in the 21st century. [Philip J Kitchen; Don E Schultz] -- Using examples from companies such as the Body Shop, Texaco, and British Airways, the authors introduce the framework necessary to analyse corporate communications strategies and provide practical.

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