4 edition of Raising the corporate umbrella found in the catalog.
Includes bibliographical references (p. 398-407) and index
|Statement||Philip J. Kitchen and Don E. Schultz|
|Contributions||Schultz, Don E|
|LC Classifications||HF5718 .K57 2001|
|The Physical Object|
|Pagination||xxii, 407 p. :|
|Number of Pages||407|
|LC Control Number||2001033118|
Corporate finance is an area of finance that deals with sources of funding, the capital structure of corporations, the actions that managers take to increase the value of the firm to the shareholders, and the tools and analysis used to allocate financial resources. The primary goal of corporate finance is to maximize or increase shareholder value. Corporate Philanthropy. It is one of the most common forms of CSR practiced by businesses. Corporate philanthropy involves companies donating, money, products or services to good causes. Corporate philanthropy is the only one in the present list of CSR activities which is occasionally practiced by small and medium enterprises inUK. 5.
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Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century [Kitchen, Philip J., Schultz, Don E.] on *FREE* shipping on qualifying offers. Raising the Corporate Umbrella: Corporate Communications in the Twenty-First CenturyAuthor: Philip J.
Kitchen, Don E. Schultz. Search within book. Front Matter. Pages i-xxii. PDF. Raising the corporate umbrella — the 21st-century need. Philip J. Kitchen, Don E. Schultz.
Pages Talking heads: the CEO as spokesperson. Ted Zorn. Pages Balancing corporate branding policies in multi-business companies. Corporate communications are now hugely important in the success of companies and organisations.
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
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Free shipping for many products. ISBN: OCLC Number: Description: xxii, pages: illustrations ; 24 cm: Contents: Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness Companies.
Cite this chapter as: Kitchen P.J., Schultz D.E. () Raising the corporate umbrella — the 21st-century need. In: Raising the Corporate by: 1. Raising the Corporate Umbrella: The 21st Century Need Talking Heads: CEO as Spokesperson Organisational Learning: Interaction Between Marketing, Public Relations, and Management Balancing Corporate Branding Policies in Multibusiness : Get this from a library.
Raising the corporate umbrella: corporate communications in the 21st century. [Philip J Kitchen; Don E Schultz] -- Using examples from companies such as the Body Shop, Texaco, and British Airways, the authors introduce the framework necessary to analyse corporate communications strategies and provide practical.
Request PDF | On Jan 1,P J Kitchen and others published Raising the corporate umbrella: Corporate communication in the 21st century | Find, read and cite all the research you need on. Raising the Corporate Umbrella: Corporate Communications in the 21st Century by Philip J.
Kitchen; Don E. Schultz. Palgrave Macmillan, Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous.
A corporate umbrella strategy is a strategy that can be employed by a firm with multiple product offerings. There are distinct advantages and disadvantages to this particular strategy. Any manager considering using it should, therefore, be fully familiar with how the strategy works and.
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FREE VIRTUAL PROOFS.Raising the Corporate Umbrella: Corporate communications in the 21st century. Palgrave Macmillan UK. Philip J. Kitchen, Don E. Schultz (auth.) Year: Language: A search query can be a title of the book, a name of the author, ISBN or anything else. Read more about ZAlerts.